Fairfield Homes

Carter Jonas was instructed to provide planning strategy advice and prepare a detailed planning application for a major regeneration scheme in central Croydon.

The site forms part of Fairfield masterplan, which requires the delivery of 5,000 residential units and 300,000 sqm of commercial, retail, community, and retail floorspace. It is adjacent to the London to Brighton mainline railway and close to East Croydon railway station.

The proposals were for 421 market and affordable homes with 1,400 sqm of ground floor flexible commercial space. Three mansion blocks are arranged around an amenity courtyard, with a 29-storey tower proposed in the far northeast corner to provide legibility to a new pedestrian route to East Croydon station. The NHS will have first refusal over a large area of the commercial space for use as a central Croydon healthcare centre.

A planning performance agreement was entered into with Croydon Council and Carter Jonas managed the process. We led the pre-application engagement with Croydon Council and the Greater London Authority who were supportive of the high-density scheme. We then advised on the public consultation strategy with a focus on engaging with adjacent institutional occupiers.

Carter Jonas submitted a planning application in September 2019 and led the negotiation of the application through to determination. The scheme was presented to Croydon Council’s first virtual planning committee meeting in April 2020, where it received a resolution to grant. A start on site is expected in the coming months.