
Masterplanning Rural Diversification
We help clients who own rural and farm property to diversify and deliver new facilities and services in the countryside.
Overview
Our services including preparing feasibility studies for a range of rural sites. This could include anything from a barn conversion, a development of new homes, farm shops, leisure activities, or visitor attractions. Today’s rural economy might even include holiday lets, glamping sites, or wedding venues
There are a variety of diversification options and increasingly farm businesses have a number of “strings to their bow”, providing a variety of income streams. Together with other teams in Carter Jonas, we help clients release the full potential of under-used assets.
Our Rural Diversification services include the following:
Site context studies & baseline appraisals - Undertaking context studies to assess site locations, including baseline mapping studies – typically flood risk, heritage, planning and landscape designations
Analysis of baseline technical reports & data - Reviewing technical reports and other site data in order to determine opportunities and constraints, and records of risks and assumptions
Documenting site opportunities & constraints - Producing combined opportunities and constraints plans, together with supporting tables of constraints
Commerciality - Working closely with our rural division and development consultancy teams to ensure rural development proposals are commercially viable and deliverable in a given location
Masterplan strategies & options - Producing masterplan strategies in diagrammatic and illustrative formats - demonstrating land use and site, followed by more detailed services including:
Site Visions
Engagement and Consultation with LPA’s and Stakeholder Groups
Masterplan and Area Frameworks
Development Prospectuses
Town Centre Regeneration Plans
3D Massing Models
Illustrations and Visualisations
Outline Applications
Supplementary Planning Documents
Design Codes or Development Briefs
Johnny Clayton
Partner, Head of Masterplanning
Est. 1855
Leading the property industry for over 160 years
700+
Property experts working across the UK
9,500+
Active registered buyers and tenants on our database
99.6%
of asking prices achieved
Need more tailored advice? Get in touch with your local office.
Our team will contact you directly to discuss your property needs.





